SOCIAL MEDIA MARKETING AND MANAGEMENT

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Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

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What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence.

With these tips, you can begin developing your own social media marketing expert plan.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost. 

Here are some questions to ask when defining your social media marketing goals:

What are you hoping to achieve through social media marketing?

Who is your target audience?

Where would your target audience hang out and how would they use social media?

What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

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Social Media Management

Basic Starter Plan

₹1999

₹1199

Monthly

  • Management of 2 Social Media Platform (Facebook, Instagram, etc.)
  • 4 Posts/Month (1 per week)
  • Custom Graphics and Post Designs
  • Basic Hashtag Research
  • Caption Writing
  • Profile Optimization
  • Monthly Performance Report

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Small businesses or individuals who want to maintain a consistent online presence with basic management.

Standard Plan

₹3999

₹2499

Monthly

  • Management of 4 Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
  • 8 Posts/Month (2 per week)
  • Free ₹500 Google/Meta Ad Credit
  • Custom Graphics and Post Designs
  • Hashtag Research and Competitor Analysis
  • Caption Writing and Storytelling
  • Engagement with Followers (Likes, Comments, Messages)
  • Profile Optimization
  • Monthly Performance Report

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Growing businesses looking to increase their social media presence and engage with their audience.

Startup Plan

₹7499

₹3999

Monthly

  • Management of All Social Media Platforms
  • 12 Posts/Month (including Blog Sharing, Videos, and Graphics)
  • Free ₹500 Google/Meta Ad Credit
  • Ad Campaign Setup for Lead Generation
  • Custom Graphics and Video Clips
  • Hashtag Research, Trend Tracking, and Competitor Analysis
  • Growth Hacking Techniques (Influencer Partnerships, Contests)
  • Engagement with Followers and Strategic Partnerships
  • Profile Optimization for Lead Generation
  • Monthly Performance Report and Strategy Review

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Startups looking to build a strong online presence and generate leads through social media.

Professional Plan

₹8999

₹4999

Monthly

  • Management of All Social Media Platforms
  • 15 Posts/Month (including Stories, Reels, and Short Videos)
  • Free ₹1000 Google/Meta Ad Credit
  • Targeted Ad Campaigns Setup
  • Custom Graphics, Videos, and Animations for Posts
  • Hashtag Research, Trend Tracking, and Competitor Analysis
  • Caption Writing and Storytelling
  • Engagement with Followers and Community Building
  • Profile Optimization and Bio Customization
  • Monthly Performance Report with Insights

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Businesses seeking a professional approach with both organic and paid social media strategies to grow their audience.

E-Commerce Plan

₹16999

₹9999

Monthly

  • Management of All Social Media Platforms
  • 30 Posts/Month (including Stories, Reels, and Product Features)
  • Free ₹2000 Google/Meta Ad Credit
  • Retargeting Ad Campaigns
  • Custom Graphics, Product Photography, and Short-Form Video Creation
  • Hashtag Research and Competitor Trend Analysis
  • Product Launch Campaign Management (Ads and Promotions)
  • Engagement with Followers and Community Building
  • Profile Optimization for Sales (Shoppable Posts, Product Tags)
  • Monthly Performance Report with Conversion Tracking

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E-commerce businesses looking to maximize their product sales through social media marketing and retargeting ads.

Enterprise Plan

₹35999

₹20999

Monthly

  • Management of Unlimited Social Media Platforms
  • 30 Posts/Month (including Stories, Reels, and Short Videos)
  • Dedicated Social Media Manager
  • Full Brand Strategy, Content Calendar, and Campaign Planning
  • Influencer Marketing Management
  • Free ₹6000 Google/Meta Ad Credit
  • Multi-Campaign Ad Strategy (Retargeting, Lead Generation, Conversion)
  • Custom Graphics Designing & Video Production
  • Hashtag Research, Competitor and Industry Analysis
  • Engagement with Followers and Community Building
  • Profile Optimization for All Platforms
  • Crisis Management and Real-Time Response
  • Monthly Detailed Reports with Advanced Analytics

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Large businesses or enterprises requiring comprehensive social media marketing strategies across multiple platforms with a strong focus on ROI and brand awareness.

Influencer Plan

₹49999

₹34999

Monthly

  • Management of Influencer Partnerships
  • Management of Unlimited Social Media Platforms
  • Outreach and Negotiation with Relevant Influencers
  • Dedicated Social Media Manager
  • Custom Influencer Campaign Strategy
  • Full Brand Strategy, Content Calendar, and Campaign Planning
  • Influencer Marketing Management
  • Free ₹10000 Google/Meta Ad Credit
  • Multi-Campaign Ad Strategy (Retargeting, Lead Generation, Conversion)
  • Content Creation Coordination (Videos, Posts, Reviews)
  • Hashtag Research, Competitor and Industry Analysis
  • Engagement with Followers and Community Building
  • Profile Optimization for All Platforms
  • Crisis Management and Real-Time Response
  • Performance Tracking and Reporting on Influencer Campaigns

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Brands looking to collaborate with influencers to expand their reach and promote products or services.

Video Creation Plan

₹89999

₹49999

Monthly

  • Custom Video Content Creation (Up to 8 full Lenght Videos per Month)
  • Video Editing on Adobe Softwares and Optimization for Social Media Platforms
  • Distribution on YouTube, Instagram, TikTok, and Facebook
  • Storytelling and Scriptwriting
  • Management of Unlimited Social Media Platforms
  • Dedicated Social Media Manager
  • Monthly Video Performance Report and Analytics
  • Free ₹10000 Google/Meta Ad Credit
  • Multi-Campaign Ad Strategy (Retargeting, Lead Generation, Conversion)
  • Content Creation Coordination (Videos, Posts, Reviews)
  • Hashtag Research, Competitor and Industry Analysis
  • Engagement and Response Management for Video Comments
  • Profile Optimization for All Platforms
  • Crisis Management and Real-Time Response
  • Monthly Consultation with Social Media Expert

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Brands wanting to focus on video content as a primary social media marketing tool.
How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

  • The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Tips

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Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns.

Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?

Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more. facebook advertising examples A great Facebook ad should be consistent with your whole brand image.

A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.

Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.

Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.

Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better! Twitter Analytics paid tweet data Measuring social media performance through Twitter Analytics 

Measuring Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.

Social Media Crisis Management — Things don't always go swimmingly for brands on social media. It's best to have a playbook in place so your employees know how to handle a snafu. Check out our guide to social media crisis management to see examples of the worst social media disasters, plus tips on how they should have been handled.

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How to Choose the Best Social Media Platforms for Marketing

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Here's a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

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Using Facebook for Social Media Marketing


Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.


Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

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Using Google+ for Social Media Marketing


Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. It won't work for everybody, but some communities are very active on Google+. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. Note that Google has announced plans to retire Google+, so plan accordingly!

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Using Pinterest for Social Media Marketing


Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network's primary audience is female. If that's your demographic, you need a presence on Pinterest!

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Using Twitter for Social Media Marketing


Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.


Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

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Using LinkedIn for Social Media Marketing


LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It's also great for posting jobs and general employee networking.


Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

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Using YouTube for Social Media Marketing


YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

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We, Westechworld, a pioneer social media management company, help you tackle your goal in this crowded online market and help you to engage your brand in all online communities. Reach wide-spanning audience through Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.